As part of my internship with Downtown Johnson City, TN, I created Instagram Reels to promote local small businesses in an engaging and authentic way. I worked directly with each business to capture their personality, products, and unique stories through short-form video. From cozy shots inside a neighborhood bakery to the vibrant energy of a salon, each Reel was thoughtfully crafted to reflect the spirit of the business and connect with the community.

Featured here:
• Lazy Lady Baking Co. – showcasing their handmade pastries and warm, nostalgic charm
• The Bush House – capturing their fun, empowering approach to self-care and waxing
• Everyday Magick Salon – highlighting bold self-expression and inclusive styling services
• Cornerstone Minerals – featuring their eclectic mix of crystals, gems, and spiritual tools
• The Feisty Pigeon – Flight Night – spotlighting their themed wine tasting event with selections from both local and international sources

These projects helped me sharpen my skills in content creation—from storyboarding and filming to editing and publishing—all while supporting the visibility of local entrepreneurs.